But first, a note about my Typography Assignment. Somehow I managed to be first for the in-class reviews last week. I was very pleased with the feedback I got on the layout and design. Surprisingly to me, the footnotes (the code of was stolen directly and quite successfully from Professor Petrik’s article on footnotes.) worked and were actually a big hit with the class. It seems I am actually getting the hang of this after all. Quite encouraging on the whole!
So I’ve spent much of the past week trying to understand color and design. This is yet another topic that seems overwhelming in its complexity, even with the understanding that I’m just dipping my toe in the immense color pool. There is just too many variables when it comes to color and design. Fortunately, I read about how even the experts can be overcome with the depth of “color theory.” This put things in perspective for me. Now, instead of having to learn a whole new body of research, I just have to remember a few rules of thumb and otherwise go with something that looks good to me. Much more manageable!
So, my rules of thumb:
- Use color to direct the focus
- Reds warm, blues cool, yellows action
- Keep it simple!!
Clagnut's Compendium of Color Tools is an excellent collection of resources. I also really like the technique presented by David Shea, in his Photographic Palette article. Here he suggests developing a palette by taking base color and overlaying a white and black square with varying opacity to make a shade lighter and a shade darker. This kind of sensible approach is perfect for the web designer who wants a considered color palette but doesn’t have the time or patience to engage in a full-on color theory development.